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Production & Strategy


Marketing Portfolio

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Production & Strategy


Marketing Portfolio

 

Digital Production at Voltage

With Voltage, I lead clients and team members through the building of digital design and development projects, from internal tools to ecomm websites.

Managing accounts and internal teams means that I'm actively leading my clients to make the best, coolest products (whether it's a microsite, macrosite, Pinterest infographic, or an app) that help them achieve their goals.

 

Current Clients:

Chipotle

ClearChoice Dental Impants

BlueStar

BigChill

Pilgrim's Pride

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Website Projects


Digital PM @ CounselingWise

Website Projects


Digital PM @ CounselingWise

 

With CounselingWise, I managed digital marketing projects and built numerous websites for therapists, counselors, and coaches on SquareSpace and WordPress.

I managed projects large and small for roughly 30 clients at a time, and a total of roughly 50 clients. This includes holding meetings with clients, coordinating the design, writing, and development teams, and doing hands-on web development, creative strategy, SEO implementation, technical problem solving/troubleshooting, and site design.

 

WordPress Examples

SquareSpace Examples

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Graphic Design


Graphic Design

Graphic Design


Graphic Design

 

My graphic design experience includes designing 5 editions of Telluride Festivarian as Lead Designer, with each edition totaling around 90-120 pages and reaching an audience of 13,000. Work included editorial and advertisement design. Tools used: Photoshop, Lightroom, InDesign.

Additional freelance projects include designing the 2014-15 ski fleet for Telluride's Bootdoctors, company flyers and branding, business cards, and other miscellaneous projects.

 

 

magazine work

Ski Fleet

Miscellaneous projects

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Brand Identity


Brand Identity

Brand Identity


Brand Identity

 

I led the formation of Telluride Festivarian's brand identity through creation of marketing materials, logos, and style guide. Additionally, I have worked with several small business owners to help develop logos consistent with their brands.

 

Telluride Festivarian brand identity

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Other Logos/Branding Projects

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SEO & SEM


Search Engine Optimization

SEO & SEM


Search Engine Optimization

 

My SEO experience includes researching and implementing focus keywords using Google Adwords Keyword Planner; performing Site Audits, Marketing Analyses, and SEO Audits for clients; and monitoring site performance with tools like SEMrush,
Serpfox, Majestic, and Moz.

I have also upsold Google Adwords and helped clients understand how Adwords reads sites and applies a quality score. Rather than working directly with Adwords campaigns, I have updated clients' sites beforehand in order to reduce costs.

 
majestic
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Blogging


Social Media Management & Blogging

Blogging


Social Media Management & Blogging

 

I believe the best way to connect with an audience is through creating original, engaging content. I have managed social media channels including Facebook, Twitter, Flickr, Instagram, and Tumblr. I have also written weekly blog posts for several companies in order to increase their digital presence.

Telluride Festivarian social media management

 

I managed the social media presence of Telluride Festivarian. We focused on Facebook, Twitter, and Flickr because our local audience connected with those channels most. Management was done mostly manually, but using some integrations between Facebook & Twitter, as well as Lightroom, Facebook, and Flickr. Blog was hosted on WordPress.


Boulder magazine Social Media Management

When I joined Boulder Magazine, their Facebook and Twitter accounts often fell to the wayside as other projects took up the editorial team's time. I implemented weekly blogging on their WordPress site, inventing the weekly "Shortlist," which covers activities around the county for the weekend. The magazine still utilizes the Shortlist format to draw traffic to the site. Additionally, I managed posting events, blogs, and news to their social media channels through HootSuite. 

After 5 months of social media management for Boulder Magazine, traffic to the website increased by 400%; the site started ranking 1st for "Boulder Magazine" locally (up from 3rd place), and we began getting enough traffic on our channels to start selling 3rd party ads on our site.


blogging and digital journalism

In addition to larger management projects, I've written weekly home and gardening tips for the blog at Boulder County Home & Garden Magazine, and I've enjoyed writing freelance. I have an extensive writing portfolio also on this site

Much of my freelance work is journalism for print or digital. For example, I wrote "How to Ski Colorado On A Budget" for 5280 Online in January of 2016.